by Salvador Miquel Peris, Francisca Parra Guerrero, Christian Lhermie, María José Miguel Romero · ESIC EDITORIAL · tapa blanda · ISBN 9788473562638
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«Distribución comercial» is the distribution manual by Salvador Miquel Peris, Francisca Parra Guerrero and others, published by ESIC Editorial in paperback.
Explains the strategies and techniques of commercial distribution and analyses distribution channels, supply chain management and sector trends. A reference work for understanding the product's journey from manufacturer to consumer.
Fourth revised and updated edition, published in November 2000. It consists of 332 pages, in Spanish.
Aimed at marketing and commercial management students and professionals seeking to deepen their understanding of distribution as a strategic tool.
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