by Salvador Miquel Peris, Francisca Parra Guerrero, Christian L'hermie, Mª José Miquel Romero · Esic · tapa blanda · ISBN 9788473561280
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«Distribución comercial» is the manual by Salvador Miquel Peris and others, published by Esic in paperback (253 pages, in Spanish).
It analyses the role of commerce as a link between production and consumption, and how marketing identifies and serves demand. It studies distribution channels, associated commerce, retail establishments, sales methods, merchandising, channel strategies, trade marketing, category management, RFID technology and the globalisation of the sector.
Fourth revised and updated edition of the work by professors Miquel, Parra, L'hermie and Miquel Romero, published in 1996.
Aimed at students and professionals of marketing and commercial management, as well as businesspeople interested in distribution channels.
