by José Antonio Jiménez Quintero · tapa blanda · ISBN 9788436819939
VAT included
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«Dirección estratégica y viabilidad de empresas» is a business management handbook by José Antonio Jiménez Quintero (Ediciones Pirámide, paperback).
The work analyses strategic management and business viability, focusing on the factors that determine organisational success and on managers' decisions. The approach is practical, aimed at applying the concepts.
Second edition (2005), subtitled «Aplicaciones prácticas». Text in Spanish. 326 pages; includes a CD.
For students and professionals in the business field interested in strategic management and its practical application.
