by José Antonio Jiménez Quintero, Ignacio Aldeanueva Fernández · Ediciones Pirámide · tapa blanda · ISBN 9788436836011
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«Dirección estratégica internacional» is the university textbook by José Antonio Jiménez Quintero and Ignacio Aldeanueva Fernández, in paperback.
University textbook addressing international strategic management in a changing global environment. It explains how to analyse foreign markets, identify strengths and weaknesses, choose countries and design the entry strategy, supported by tools such as game theory, gamestorming and project management.
Part of the Economía y Empresa collection from Ediciones Pirámide. Published in 2016, it has 336 pages in Spanish.
Suitable for university students and readers interested in the international strategy of companies.
