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Dirección estratégica
by Gerry Johnson, Kevan Scholes · Prentice Hall & IBD · tapa blanda · 416 pages
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Pages: 416 pagesAuthor: Gerry Johnson, Kevan ScholesPublisher: Prentice Hall & IBDFormat: tapa blandaLanguage: es-ESRelease date: 23/12/1996ISBN: ISBN 9788489660113
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Synopsis of Dirección estratégica
Este libro, titulado 'Dirección Estratégica: Análisis de la Estrategia de las Organizaciones', ofrece una visión profunda sobre la formulación y ejecución de estrategias empresariales. Escrito por Gerry Johnson y Kevan Scholes, el texto explora los conceptos clave y las herramientas necesarias para comprender y aplicar la estrategia en el contexto de las organizaciones. Publicado por Prentice Hall, es una obra esencial para estudiantes y profesionales del ámbito empresarial.
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Gerry Johnson
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Born in 194584 titles published
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