by Manuel Alejandro Egea Medrano, María Concepción Parra Meroño, Gonzalo Wandosell Fernández de Bobadilla · Grupo Anaya Publicaciones Generales · tapa blanda · ISBN 9788436837933
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«Diplomacia corporativa» is the essay by Manuel Alejandro Egea Medrano, María Concepción Parra Meroño and Gonzalo Wandosell Fernández de Bobadilla, in paperback.
Facing the global transformation of international relations, multinationals turn to corporate diplomacy: a strategic management tool to handle their ties with external stakeholders, deploy a corporate foreign policy and adopt political and social roles that provide competitive advantage.
Published in 2017 by Ediciones Pirámide, in the Empresa y Gestión collection; 360 pages, in Spanish. It is the first work in Spanish on corporate diplomacy.
For professionals, managers and business and economics students interested in strategy, globalisation and corporate social responsibility.
