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Diplomacia corporativa
by Manuel Alejandro Egea Medrano, María Concepción Parra Meroño, Gonzalo Wandosell Fernández de Bobadilla · Grupo Anaya Publicaciones Generales · tapa blanda · 360 pages
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Pages: 360 pagesAuthor: Manuel Alejandro Egea Medrano, María Concepción Parra Meroño, Gonzalo Wandosell Fernández de BobadillaPublisher: Grupo Anaya Publicaciones GeneralesFormat: tapa blandaLanguage: es-ESRelease date: 7/9/2017ISBN: ISBN 9788436837933
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Synopsis of Diplomacia corporativa
Este libro explora la diplomacia corporativa como un instrumento estratégico para empresas multinacionales en un entorno globalizado. Analiza cómo estas empresas gestionan sus relaciones con grupos de interés externos y adoptan roles políticos y sociales para obtener ventajas competitivas. Se examinan los fundamentos intelectuales del concepto, su papel en las prácticas empresariales contemporáneas y se impulsa su estudio como un campo relevante en la comunidad científica.
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