by Ana Mª Hervás, Aurea Campo, Mª Teresa Revilla · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448183394
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«Dinamización del punto de venta GM. Libro del alumno» is the manual by Ana Mª Hervás, Aurea Campo and Mª Teresa Revilla, published by McGraw-Hill in paperback.
Manual for the professional module on Retail Point-of-Sale Dynamization in the Intermediate Vocational Training cycle. Covers merchandising, point-of-sale communication, window display, retail space organisation, assortment, shelving, merchandising action control, in-store advertising, promotions and public relations.
First edition, 240 pages, in the McGraw-Hill Ciclos Formativos collection; published in 2012.
Aimed at vocational training students taking the Retail Point-of-Sale Dynamization module in an Intermediate Vocational Training cycle.
