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Die geheimen Verführer
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Negocios y EconomíaISBN | 9783548024028
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Product details
Pages: 195 pages
Author: Vance Oakley Packard
Publisher: Ullstein
ISBN: 9783548024028
Format: tapa blanda
Language: de
ISBN: 9783548024028
Synopsis of Die geheimen Verführer
Descubre los secretos de la persuasión y la influencia en 'Die geheimen Verführer' de Vance Packard. Este libro explora cómo las técnicas de marketing y publicidad manipulan nuestras decisiones inconscientes. Con un análisis profundo y ejemplos reveladores, Packard desentraña las estrategias ocultas que moldean nuestros deseos y comportamientos de consumo. Una lectura esencial para comprender el poder de la persuasión en la sociedad moderna.
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About the author
Vance Packard
Vance Oakley Packard was an American journalist and social critic. He was the author of several books, including The Hidden Persuaders and The Naked Society. He was a critic of consumerism.
1914–199638 titles published
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