by Vance Oakley Packard · Ullstein · tapa blanda · ISBN 9783548024028
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«Die geheimen Verführer» is Vance Packard's essay on persuasion in advertising, published by Ullstein in paperback (195 pages, in German).
Pioneering work that reveals how advertising uses psychological methods to influence purchasing decisions. Packard analyses «motivation research», persuasion techniques applied to products, political campaigns and television, and the use of unconscious desires and fears to shape the consumer.
This German edition bears the subtitle «Der Griff nach dem Unbewussten in jedermann» and translates the American book The Hidden Persuaders, originally published in 1957.
For students and professionals in marketing, advertising or economics, and German-speaking readers interested in social criticism of consumption.
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