by Sebastian Callies · BusinessVillage GmbH · tapa dura · ISBN 9783869805450
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«Deutungshoheit» is Sebastian Callies's essay on communication and public opinion, published by BusinessVillage in hardback (192 pages, in German).
Callies analyses how politicians, influencers and experts compete for public attention and manage to impose their interpretation of reality. He breaks down the communication patterns of major opinion-makers and suggests how to recognise these strategies, protect oneself from manipulation and apply them in one's own communication.
The work, subtitled «Die Muster der Meinungsmacher», was originally published in 2020.
For communication and marketing professionals, and for readers interested in how public opinion is constructed and manipulated.
