by Flor Calveiro · SE-1748-2020 · tapa blanda · ISBN 9788412223354
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«Despierta tu historia de marca» is the communication and storytelling book by Flor Calveiro, published by Culbuks in paperback (128 pages, in Spanish).
Flor Calveiro, journalist and copywriter, writes for those who start a business and need to communicate their project. The book invites readers to discover a brand's unique story and express it to connect emotionally with the audience. It includes examples, real cases, and exercises, and addresses the fears and blocks of those who create.
The book was published on 25 November 2020 and is catalogued under Business and Economics, with subjects such as storytelling, copywriting, and brand story.
For entrepreneurs and creators who want to express their project's story and connect with their audience.
