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by Geoffrey A. Moore · Tapa dura · ISBN 9781591841074
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Geoffrey Moore, una figura respetada y superventas en el mundo de los libros de negocios, regresa con un libro esencial para empresas establecidas que necesitan adaptarse para evitar el declive. En este nuevo ecosistema económico, las empresas deben diferenciarse drásticamente de sus competidores para no arriesgarse a un rendimiento decreciente y a la extinción. Moore muestra a las empresas cómo afrontar los desafíos actuales, ya sea que produzcan productos básicos o servicios personalizados. Para las empresas cuya diferenciación competitiva en el mercado sigue siendo efectiva, demuestra cómo las innovaciones en la ejecución pueden ayudar a aumentar la productividad. Para las empresas en peligro de sucumbir a las presiones competitivas, muestra cómo superar la inercia involucrando a toda la comunidad corporativa en un compromiso incesante de innovar y evolucionar.
Washington Irving was an American short-story writer, essayist, biographer, historian, and diplomat of the early 19th century. He wrote the short stories "Rip Van Winkle" (1819) and "The Legend of Sleepy Hollow" (1820), both of which appear in his collection The Sketch Book of Geoffrey Crayon, Gent. His historical works include biographies of Oliver Goldsmith, Muhammad, and George Washington, as well as several histories of 15th-century Spain that deal with subjects such as the Alhambra, Christopher Columbus, and the Moors. Irving served as the American ambassador to Spain in the 1840s.
