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De Pepsi a Apple
by John Sculley, John A. Byrne · Ediciones B · tapa dura · 438 pages
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Pages: 438 pagesAuthor: John Sculley, John A. ByrnePublisher: Ediciones BFormat: tapa duraLanguage: es-ESRelease date: 1/1/1988ISBN: ISBN 9788477359388
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Synopsis of De Pepsi a Apple
En 'De Pepsi a Apple', John Sculley narra su trayectoria desde la cima de Pepsi Cola hasta su controvertido liderazgo en Apple, donde fue reclutado por Steve Jobs. El libro explora las diferencias entre las empresas tradicionales y las de la nueva era, así como las técnicas de marketing y gestión necesarias para adaptarse a la cultura empresarial del futuro. Sculley comparte sus experiencias, conocimientos técnicos y filosóficos, ofreciendo una visión única del mundo empresarial.
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About the author
Alexander Bryan Johnson
Alexander Bryan Johnson, was a British-born American philosopher and semanticist. He immigrated to the United States as a child and worked as a banker in Utica, New York. He wrote about economics, language, and the nature of knowledge.
1786–186743 titles published
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