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De Pepsi a Apple
4.4
Negocios y EconomíaISBN | 9788440640017
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Product details
Pages: 463 pages
Author: John Sculley, John A. Byrne
Publisher: Ediciones B
ISBN: 9788440640017
Format: tapa dura
Language: es-ES
Release date: 1/11/1993
ISBN: 9788440640017
Synopsis of De Pepsi a Apple
Descubre la fascinante historia detrás de la rivalidad entre dos gigantes de la industria: Pepsi y Apple. Este libro, escrito por John Sculley y John A. Byrne, te lleva a un viaje a través de las estrategias de gestión moderna y las decisiones clave que moldearon el destino de estas icónicas empresas. Sumérgete en el mundo de los negocios y la economía con esta edición de Ediciones B, publicada en 1993.
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