by Patricia B. Seybold, Ronni T. Marshak · Times Books · tapa dura · ISBN 9780812930375
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«Customers.com» is the essay by Patricia B. Seybold and Ronni T. Marshak on e-commerce published by Times Books (hardback, 384 pages, English).
The book proposes placing the customer at the center of any e-commerce strategy. Seybold and Marshak analyze real cases such as National Semiconductor, Hertz, and Wells Fargo to show how to integrate the web with management, marketing, sales, and customer service, with additional experiences from Amazon.com, Cisco Systems, and Boeing.
Originally published on November 15, 1998; corresponds to the first edition, with index.
Aimed at professionals and executives interested in customer management, business strategy, and e-commerce.
