by Ignacio García Valcarcel · FC EDITORIAL · tapa blanda · ISBN 9788495428394
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«CRM. Gestión de la relación con los clientes» is the manual by Ignacio García Valcárcel published by FC Editorial in paperback, with 227 pages in Spanish.
Practical guide to bring CRM closer to the Spanish businessperson: explains the customer-centred strategy, the benefits of its applications and how to select and implement the right solution. Analyses the factors that drove its adoption, the necessary technology, a comparison of solutions and practical case studies by sector.
First edition published in 2001, in the Business, strategy and management category.
For executives and company managers considering adopting or improving a CRM, and for those interested in new technologies applied to management.
