by Scott McKain · tapa dura · ISBN 9781608324262
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«Create Distinction» is the business essay by Scott McKain, published by Greenleaf Book Group Press in hardback (264 pages, in English).
For McKain, being «good» or «great» is no longer enough: in a homogeneous market, companies and professionals end up looking like copies of the competition. The book proposes a method to create true distinction, with examples and tools that make one's own work recognizable, from senior management to those seeking a promotion.
Updated and revised edition of Collapse of Distinction, published in 2013, with a new chapter.
Recommended for entrepreneurs, executives, and professionals seeking to differentiate their company or career in saturated markets.
