by Pete Laver · Gestión 2000 · tapa blanda · ISBN 9788496426023
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«Crear una buena marca: En una semana» is Pete Laver's guide to brand creation, published by Gestión 2000 in paperback (120 pages, in Spanish).
The book explains the value of a brand as a competitive advantage and guides the reader in its creation from the fundamentals: how to identify the market, analyse the sector and design a brand plan to obtain short- and long-term benefits.
It is volume 1 of «En una semana» and belongs to the «Habilidades directivas» collection by Gestión 2000; it was published in Barcelona on 1 November 2007.
For readers interested in business and marketing who want to achieve a competitive advantage through brand creation.
