by Peter Gloor, Scott Cooper · McGraw-Hill Education / Europe, Middle East & Africa · tapa dura · ISBN 9780814473863
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«Coolhunting: Chasing Down the Next Big Thing» is the business essay by Peter Gloor and Scott Cooper, in hardback (236 pages, in English).
Explains how to spot emerging trends and find their creators before they go mainstream. Coolhunting is described as a method of observation and prediction based on collective intelligence, turning new ideas and knowledge into commercial products and services; includes real historical and business cases.
Published in 2007. First edition. Foreword by danah boyd, blogger and social media expert.
Aimed at business, marketing and management professionals interested in innovation and consumer trends.
