by Javier Rovira Ruiz · ESIC Editorial · tapa blanda · ISBN 9788473565981
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«Consumering: cambiar o seguir sufriendo, usted elige» is the marketing essay by Javier Rovira Ruiz, published by ESIC Editorial in paperback (248 pages, in Spanish).
It proposes a new marketing approach, Consumering®, which questions traditional theoretical models and advocates adapting to changes in markets and consumers. It includes real company examples and outlines a strategy to generate sustainable and profitable demand, with a foreword by Philip Kotler.
It belongs to ESIC's «Libros profesionales de empresa» collection. First edition, published on 24 April 2009.
Aimed at executives, marketing managers and business professionals seeking to renew their commercial strategies.
