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Consumer Behavior
4.5
Negocios y EconomíaISBN | 9780471599494
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Product details
Pages: 614 pages
Author: William L. Wilkie
Publisher: John Wiley and Sons (WIE)
ISBN: 9780471599494
Format: tapa blanda
Language: en
Release date: 11/3/1994
ISBN: 9780471599494
Synopsis of Consumer Behavior
Este libro de William L. Wilkie, publicado en 1994, ofrece un análisis exhaustivo del comportamiento del consumidor. Es una edición internacional de Wiley, reimpresa y con ilustraciones a color de la tercera edición original. Incluye ejemplos del mundo real del marketing y el comportamiento del consumidor, resúmenes de capítulos, términos clave, ejercicios y un glosario. El autor es profesor de estrategia de marketing en la Universidad de Notre Dame y ha recibido varios premios por su investigación.
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