by William L. Wilkie · John Wiley and Sons (WIE) · tapa blanda · ISBN 9780471599494
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«Consumer Behavior» is the textbook on consumer behavior by William L. Wilkie (John Wiley and Sons, paperback, 614 pages, in English).
A work for marketing students that analyses consumer behavior and offers frameworks applied to professional practice, with real examples, vignettes and exercises. Each chapter closes with a summary, key terms and activities, and includes a glossary and bibliographic references.
Complete reprint of the third edition with colour illustrations, within Wiley's international paperback editions programme; the work was originally published in 1986.
For university students of marketing, business and psychology, and for professionals needing foundations in market research.
