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Conecta!
3.9
Negocios y EconomíaISBN | 9788493908256
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Product details
Pages: 384 pages
Author: Pepe Tomé
Publisher: LIBROS DE CABECERA
ISBN: 9788493908256
Format: tapa blanda
Language: es-ES
Release date: 1/9/2011
ISBN: 9788493908256
Synopsis of Conecta!
En 'Conecta!', Pepe Tomé explora cómo la tecnología y las redes sociales han transformado la sociedad y el mundo empresarial. El libro analiza los cambios en la comunicación, los nuevos ciclos de compra y las estrategias de marketing digital. Con ejemplos prácticos y un enfoque riguroso, Tomé ofrece una guía para entender y aprovechar el marketing del siglo XXI. El prólogo está escrito por Ferran Soriano.
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