by Pepe Tomé · LIBROS DE CABECERA · tapa blanda · ISBN 9788493908256
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«Conecta!: La empresa en la red social» is the marketing essay by Pepe Tomé, published by Libros de Cabecera in paperback (384 pages, in Spanish).
Pepe Tomé analyses how the internet and social networks have transformed communication, consumption and the relationship with brands. The book addresses new purchasing cycles, the role of advertising, digital media strategies and results measurement, with practical examples. Foreword by Ferran Soriano.
Published in 2011, it belongs to the Temáticos Nuevas Tecnologías collection, of which it is number 11.
Aimed at marketing professionals, executives and entrepreneurs who want to understand the impact of social media on business.
