by Alberto Delgado Garrón · LIBROS DE CABECERA · tapa blanda · ISBN 9788494433986
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«Digitalízate: Cómo digitalizar tu empresa» is the business essay by Alberto Delgado, published by Libros de Cabecera in paperback (296 pages, Spanish).
The author analyses how the digital revolution transforms communication, work and consumption, and proposes keys for companies not to become obsolete. It covers twelve areas of digitalisation —digital marketing, social media, Big Data, organisation— with real cases and project ideas to improve competitiveness.
First edition published in 2016, within the Temáticos Nuevas Tecnologías collection. Alberto Delgado has over twenty years of experience in the ICT sector.
For executives and entrepreneurs seeking to understand digitalisation and apply it to their organisations.
