by David L. Loudon, Albert J. Della Bitta · Mcgraw Hill Fondo · tapa blanda · ISBN 9789701006726
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This book, titled 'Consumer Behavior - Concepts and Application', is a work by David L. Loudon and Albert J. Della Bitta. Published by McGraw-Hill, the book explores the concepts and applications of consumer behavior. This fourth edition exposes not only the theoretical concepts, but also emphasizes their application to marketing strategies and decision making. Each chapter includes real applications, discussion questions, and research projects.
