by Carlo Majello · Ibérico Europea de Ediciones · tapa blanda · ISBN 9788425601545
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«Cómo vender ideas» is the essay on communication and public relations by Carlo Majello, in paperback from Ibérico Europea de Ediciones (158 pages).
The work addresses how to interpret, adapt and disseminate ideas in fields such as industry, commerce, higher education and public administration. It places these techniques in the context of the arrival of American public relations in Italy, with an approach applied to professional life.
The work, originally published in 1983, bears the subtitle «El arte de comunicarse con los demás».
Aimed at communication, public relations and public administration professionals, as well as business students.
