by John G. Fisher · GEDISA · tapa blanda · ISBN 9788474329209
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«Cómo superar a la competencia» is John G. Fisher's benchmarking guide, published by Gedisa in paperback (160 pages, in Spanish).
The book «Cómo superar a la competencia» proposes using benchmarking (comparative evaluation) to find out what results the competition achieves and turn that information into an advantage; it explains how to set comparison standards for each activity, introduce changes in processes, and maintain continuous improvement oriented towards profitability.
The Spanish edition of «Cómo superar a la competencia» was published in 2001, within the Nuevos Emprendedores collection, with a focus on business management and strategy.
Aimed at entrepreneurs who want to boost their organisation's profitability through continuous performance improvement.
