by Montserrat Peñarroya Farell, Helena Casas Romero · Editorial UOC, S.L. · tapa blanda · ISBN 9788490644959
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«Cómo ser primeros en Google sin pagar» is the web positioning manual by Montserrat Peñarroya Farell and Helena Casas Romero in paperback (Editorial UOC).
Explains how to improve a website's position on Google and other search engines without paying for ads. Describes how search engines read and index pages, what to do to facilitate crawling, and how Google orders results. Includes tools to analyze and optimize natural positioning.
Part of the Manuales collection from Editorial UOC, number 342. First edition published on 26 November 2014 in Barcelona.
For digital marketing professionals, website managers, and small businesses that want to improve their organic visibility on search engines without relying on paid campaigns.
