by Ángel del Pino · FisicalBook · tapa blanda · ISBN 9788486675943
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«Cómo reírse del sexo (en publicidad)» is the humorous essay by Ángel del Pino, published by FisicalBook in paperback (270 pages, in Spanish).
Ángel del Pino analyses with irony how advertising uses sex and sensuality as a lure to capture attention and sell products. The author reviews strategies and campaigns that appeal to desire and combines social criticism with accessible humour to reach a broad audience.
Published in 1989, it belongs to the El Papagayo collection (no. 18) and includes bibliographic references.
The accessible and relaxed approach makes it suitable for non-specialist readers interested in advertising and consumption.
