tapa blanda · ISBN 5602072280165
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«Como Comercializar Um Serviço» is a services marketing guide published by Cetop in paperback (148 pages, in Portuguese).
It explains the fundamentals of services marketing: how to analyse the market, define the offering, set prices and communicate its value. It brings together strategies and techniques of sales management to attract customers, improve selling and build loyalty in competitive environments.
The edition is in European Portuguese (pt-PT) and falls under the Business and Economics category.
Recommended for readers interested in the management and marketing of services, with special attention to those seeking strategies applicable to selling.
