by Adam Jolly · Kogan Page · tapa dura · ISBN 9780749461171
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«Clean Tech, Clean Profits» is Adam Jolly's practical guide to clean technology, published in 2010 by Kogan Page in hardback (260 pages, in English).
The work explains how to make the commercialisation of clean technologies profitable in the transition to a low-carbon model. It reviews the scale of the challenge, how the market works, and sectors such as clean energy, transport, water use and carbon capture, with criteria covering strategy, branding, intellectual property, design and finance.
It includes comments from British Gas, the Technology Strategy Board and British Water, plus bibliographic references and an index.
Aimed at entrepreneurs, innovators, directors and investors seeking to profit from the transition to a low-carbon economy.
