by Adam Jolly · Kogan Page · tapa dura · ISBN 9780749465339
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«The Innovation Handbook» is Adam Jolly's practical manual, published by Kogan Page in hardback (360 pages, in English).
A work focused on the management and commercial exploitation of ideas and knowledge to stay ahead of the competition and deliver more value to the customer. It argues that the difficulty lies not in generating ideas, but in applying the right one at the right pace and scale, integrating strategy, leadership, finance, marketing, teams and intellectual property.
Third edition (2013), backed by the Intellectual Property Office and the Technology Strategy Board, within the field of business strategy and intellectual property.
Aimed at leaders, managers and entrepreneurs who want to turn innovation and knowledge into competitive advantage.
