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Casos de relaciones públicas y comunicación corporativa
4.6
Negocios y EconomíaISBN | 9788483226117
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Product details
Pages: 208 pages
Author: Ferran Lalueza Bosch, Jordi Xifra Triadu
Publisher: PRENTICE HALL
ISBN: 9788483226117
Format: tapa blanda
Language: es-ES
Release date: 31/7/2012
ISBN: 9788483226117
Synopsis of Casos de relaciones públicas y comunicación corporativa
Este libro explora el campo de las relaciones públicas y la comunicación corporativa a través de 32 casos prácticos basados en situaciones reales. Adaptado con fines didácticos, el libro permite a los estudiantes enfrentarse a los desafíos del mundo profesional, aplicando el modelo pedagógico de 'aprender haciendo'. Cada capítulo incluye explicaciones teóricas y briefings para trabajar en el aula, fomentando la reflexión y el debate.
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