by Leonard L. Berry, David R. Bennett, Carter W. Brown · DIAZ DE SANTOS · tapa blanda · ISBN 9788487189258
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This book, 'Service Quality', explores how financial institutions can gain a strategic advantage by improving the quality of their services. Written by Leonard L. Berry, David R. Bennett, and Carter W. Brown, the book offers an in-depth analysis of sales management and marketing in the banking sector, as well as strategies for investments and securities. Published by Ediciones Díaz de Santos, it is an essential work for professionals and students interested in economics and business administration.
scientific article published in January 2009
