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Clicks and Mortar
by David S. Pottruck, Terry Pearce · Jossey-Bass Inc.,U.S. · tapa dura · 256 pages
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Pages: 256 pagesAuthor: David S. Pottruck, Terry PearcePublisher: Jossey-Bass Inc.,U.S.Format: tapa duraLanguage: enRelease date: 1/4/2000ISBN: ISBN 9780787952730
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Synopsis of Clicks and Mortar
En un mundo donde las empresas se apresuran a añadir una "e-" a todo lo que hacen (e-commerce, e-tailing), la verdadera clave del éxito sigue estando fuera de línea. En este fascinante vistazo entre bastidores a la revolución electrónica, un líder inspirador y un operador, junto con un talentoso y reflexivo coach y consultor, ambos involucrados en el ascenso meteórico de The Charles Schwab Corporation, articulan y demuestran los elementos del éxito a largo plazo. Su visión de la cultura, el liderazgo personal y la transformación de las prácticas empresariales ayudará a los líderes, empleados, inversores y clientes a salir adelante en esta economía de alto riesgo y rica en oportunidades.
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