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by Shaun Smith, Andy Milligan · Kogan Page · tapa blanda · 336 pages
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En 'Bold: Cómo ser valiente en los negocios y ganar', Shaun Smith y Andy Milligan exploran cómo las empresas pueden destacar en un mercado competitivo. A través de estudios de caso inspiradores, los autores demuestran que las marcas exitosas repiensan la experiencia del cliente y redefinen sus relaciones con ellos. Este libro ofrece estrategias para que las empresas pongan el propósito por encima de las ganancias, superen las expectativas de los clientes y se diferencien de la competencia. Ideal para profesionales y estudiantes de negocios que buscan innovar y tener éxito en el entorno empresarial actual.
Andrew Jackson Milligan Jr. was an American playwright, screenwriter, actor, and filmmaker, whose work includes 27 movies made between 1965 and 1988. Following a brief acting career, Milligan worked as a stage director in the off-off-Broadway milieu. He then turned to filmmaking, starting with an arthouse short but quickly moving to exploitation films. His works, all of them low-budget, include a number of horror films and are known for their violence, misanthropy and misogyny.
