by Shaun Smith, Andy Milligan · Kogan Page · tapa blanda · ISBN 9780749463441
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«Bold: How to be Brave in Business and Win» is the business book by Shaun Smith and Andy Milligan, from Kogan Page, in paperback (336 pages, in English).
The book analyses fourteen companies that stand out for a bold brand and a memorable customer experience, such as Virgin Galactic, Burberry, Zappos or Umpqua Bank. With interviews with executives, it shows how to put purpose before profit, exceed expectations and differentiate with courage in both strategy and execution.
The book, published in 2011, was recognised in the CMI Management Book of the Year Awards 2012 in the e-book category.
For professionals, managers and business students interested in brand strategy, marketing and customer experience.
Tapa blanda
