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by Shaun Smith, Andy Milligan · Financial Times Prentice Hall · tapa blanda · 192 pages
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Este libro explora la creación de experiencias de marca excepcionales entregadas a través de las personas, con entrevistas a altos ejecutivos y gerentes de primera línea. Ofrece una mirada detrás de escena a las marcas que son noticia. El éxito de estas empresas proviene de sus culturas distintivas, desarrolladas de manera única para satisfacer las necesidades de los clientes. Las empresas presentadas han desafiado la sabiduría convencional y han roto las reglas tradicionales de gestión para generar niveles excepcionales de compromiso de su gente, quienes, unidos detrás de una visión clara de la marca, traducen su creencia en la empresa en un servicio al cliente excepcional.
Andrew Jackson Milligan Jr. was an American playwright, screenwriter, actor, and filmmaker, whose work includes 27 movies made between 1965 and 1988. Following a brief acting career, Milligan worked as a stage director in the off-off-Broadway milieu. He then turned to filmmaking, starting with an arthouse short but quickly moving to exploitation films. His works, all of them low-budget, include a number of horror films and are known for their violence, misanthropy and misogyny.
