by Umberto Eco · Maxi-Tusquets · tapa blanda · ISBN 9788472238695
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«Apocalípticos e integrados» is a book of essays by Umberto Eco on mass culture, published by Maxi-Tusquets in paperback (368 pages).
Umberto Eco examines mass culture in several essays devoted to bad taste, comics, the myth of Superman, consumer song and the impact of television and audiovisual media. Against popular culture he sets two attitudes: the apocalyptic, which sees it as a sign of decadence, and the integrated, which understands it as an extension of culture to more people.
The work was originally published in 1964 under the title Apocalittici e integrati; this edition appears as volume 28 of the Maxi collection.
For readers interested in sociology, communication and analysis of mass culture, as well as in the thought of Umberto Eco.
Umberto Eco was an Italian medievalist, philosopher, semiotician, novelist, cultural critic, and political and social commentator. In English, he is best known for his popular 1980 novel The Name of the Rose, a historical mystery combining semiotics in fiction with biblical analysis, medieval studies and literary theory, as well as Foucault's Pendulum, his 1988 novel which touches on the history of occultism and its contemporary interpretation through the new age movement.
