by Umberto Eco · DEBOLSILLO · tapa blanda · ISBN 9788497933865
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In a series of masterful essays on mass culture, Umberto Eco analyzes the structure of bad taste, the reading of comics, the myth of Superman, the consumer song, the role of audiovisual media as an instrument of information, and the influence of television in today's world. Eco raises the central problem of the double stance towards mass culture: that of the apocalyptics, who see in it the 'anti-culture', the sign of an irrecoverable fall, and that of the integrated, who optimistically believe that we are living a magnificent generalization of the cultural framework.
Umberto Eco was an Italian medievalist, philosopher, semiotician, novelist, cultural critic, and political and social commentator. In English, he is best known for his popular 1980 novel The Name of the Rose, a historical mystery combining semiotics in fiction with biblical analysis, medieval studies and literary theory, as well as Foucault's Pendulum, his 1988 novel which touches on the history of occultism and its contemporary interpretation through the new age movement.
