by Liberto Pereda Romera, Borja Baturone Blanc · Dobleerre Editorial · tapa blanda · ISBN 9788493612030
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«Ahora, innova» is the essay by Liberto Pereda Romera and Borja Baturone Blanc on business innovation, published by Dobleerre Editorial in paperback.
It argues that we are all creative and can innovate, although we tend to see innovation as something difficult or reserved for geniuses. Against that idea, it presents a method developed from the experience of the company Synectics, with tools to collaborate and integrate innovation into the company.
Published in 2012, it is the first volume of the Management/Innovation collection; the edition includes 23 illustrations.
For professionals, managers and teams seeking practical methods to innovate within their organisations.
