by Robbin Zeff, Brad Aronson · Wiley · tapa blanda · ISBN 9780471344049
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«Advertising on the Internet» is the online advertising guide by Robbin Zeff and Brad Aronson, published by Wiley in paperback (448 pages, in English).
Explains how the most successful online advertisers and sellers maximize their internet presence and offers a tour of web advertising for businesses of any size: ad models, market research, direct marketing, targeting, traffic measurement, buying and selling space, local and international advertising, and legal aspects.
Second updated and expanded edition of the guide, originally published in 1997. Includes a section by Eric Ward on how to advertise free or almost free.
Aimed at marketing professionals, advertisers, and students of advertising and e-commerce.
