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10 sencillos pasos para una estrategia efectiva en Redes Sociales
by Óscar Rodríguez Fernández · ANAYA MULTIMEDIA · tapa blanda · 336 pages
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Pages: 336 pagesAuthor: Óscar Rodríguez FernándezPublisher: ANAYA MULTIMEDIAFormat: tapa blandaLanguage: es-ESRelease date: 16/6/2016ISBN: ISBN 9788441538139
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Synopsis of 10 sencillos pasos para una estrategia efectiva en Redes Sociales
Este libro es una guía práctica para definir y poner en marcha un plan de Social Media Marketing. Dirigido a cualquier marca, sin importar su tamaño o presupuesto, ofrece una solución para establecer o mejorar su presencia en redes sociales. El lector aprenderá a definir metas, objetivos, estrategias y tácticas, así como a diseñar labores de investigación, monitorización, posicionamiento, producción de contenido y analítica. Incluye acciones tácticas, herramientas gratuitas y plantillas prediseñadas.
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Óscar Rodríguez Fernández
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