by David Martínez · Conecta · tapa blanda · ISBN 9788415431367
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«Zara: Visión y estrategia de Amancio Ortega» is the business essay by David Martínez, published by Conecta in paperback (192 pages, in Spanish).
The book studies the growth of Zara as a business phenomenon that emerged at a time of crisis in the textile industry, and links it to the figure of Amancio Ortega. It reviews management decisions, Inditex's design and supply system, and the relationship between the founder's biography and his way of understanding the business.
Published on 25 October 2012 by Conecta in Spain. It is the first edition, within the Conecta collection. The author, David Martínez, is an economic journalist.
