El lechero en bicicleta

Synopsis of El lechero en bicicleta

«El lechero en bicicleta» is the business fable by Franc Carreras and Jenny Jobring, published by Conecta in paperback (128 pages, in Spanish).

In Villalomas, a town with a lively market, whoever shouts loudest sells more. The arrival of bicycles, a metaphor for the digital revolution and social media, alters the town's commercial rules. Through this fable, the authors explain how to adapt businesses to the new digital environment, where success no longer depends on noise but on understanding new dynamics and customer relationships.

Published in 2013 by Conecta, an imprint of Penguin Random House Grupo Editorial. Paperback with flaps, 128 pages, in Spanish. Belongs to the Conecta collection.

Aimed at digital marketing professionals, entrepreneurs, or executives seeking to understand the commercial paradigm shift through agile and enjoyable reading.