by Justo Nieto Nieto · Ed. Universidad Politécnica de Valencia. · tapa blanda · ISBN 9788483638705
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«Y tú ¿Innovas o abdicas?» is the essay by Justo Nieto Nieto, published by Ed. Universidad Politécnica de Valencia in paperback (288 pages, in Spanish).
The essay presents innovation as an attitude towards a changing environment. From the question «innovar o abdicar», Justo Nieto Nieto invites readers not to give up and to turn the challenges of the new normal into opportunities for people and organizations. A journey through the keys to innovation with a practical and informative purpose.
Third and final edition, revised and expanded, published in 2012. It falls within the field of business and economics.
For readers interested in innovation, business management and adaptation to changing contexts.
