by Jim Sterne · PROMOCIONES JUMERCA · tapa blanda · ISBN 9788492021758
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«World Wide Web Marketing» is Jim Sterne's guide to Internet marketing, published by Promociones Jumerca in paperback (332 pages, in Spanish).
The book explains how to integrate the Internet into a company's marketing strategy and how to use the World Wide Web to increase sales. It addresses the commercial potential of the network and offers guidance for incorporating it into business planning.
The Spanish edition of this work was published in 1997 and is catalogued under Technology and computing.
A book aimed at marketing professionals and companies that want to use the Internet as a sales and promotion channel.
