by Ingomar Kloss · Oldenbourg Wissenschaftsverlag · tapa dura · ISBN 9783486247138
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«Werbung: Lehr-, Studien- und Nachschlagewerk» is the study and reference manual on advertising by Ingomar Kloss (Oldenbourg, hardback, 324 pages).
Reference work examining advertising as an area of marketing: it analyses its problems and strategies with practical examples, from the fundamentals to advanced applications of commercial communication, and serves both academic study and professional consultation.
1998 edition within the WiSo-Lehr- und Handbücher series; text in German.
Aimed at marketing students and professionals who wish to deepen their knowledge of commercial communication.
