by Ignacio Somalo, Pablo Renaud · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788417880088
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This book is a practical guide for companies and entrepreneurs who want to expand their presence and sales on Amazon and other marketplaces. It explains how these digital channels can help find new customers, explore markets, increase sales quickly, gain credibility, and save costs. The book answers fundamental questions about how to succeed on these platforms, what products are ideal, and how to differentiate yourself from the competition. In addition, it offers a step-by-step guide on how to achieve presence, visibility, and profitable sales on Amazon, analyzing all the decisions, operational management, and tools needed to succeed in the marketplaces.
