by Joan Riera, Tomás Soler · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788416894543
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«Impulso» is the intrapreneurship manual by Joan Riera and Tomás Soler, published by LID Editorial Empresarial in paperback (198 pages, in Spanish).
For Joan Riera and Tomás Soler, technology, globalisation and social changes have opened opportunities to turn ideas and knowledge into profitable businesses. The book proposes five drivers to activate intrapreneurship: strategy, ecosystem, radar, go-to-market and scorecard, with cases from Repsol, Telefónica and Vueling.
First edition published in 2017 within the «Acción empresarial» collection. Includes a foreword by Bill Aulet.
For executives, professionals and teams who want to drive innovation and entrepreneurship within their organisations.
