by José Manuel López Nicolás · Ediciones Cálamo · tapa blanda · ISBN 9788496932951
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«Vamos a comprar mentiras» is the popular science essay by José Manuel López Nicolás, published by Ediciones Cálamo in paperback (368 pages).
The book scientifically analyses the advertising of food and cosmetics by large multinationals and reveals what lies behind their promises of effectiveness. It does not dictate what to buy: it offers verified information to decide with knowledge and prevent commercial messages from harming your wallet and health. It includes proposals for critical consumption.
Second volume in the Arca de Darwin collection. The author is a tenured professor of Biochemistry and Molecular Biology and runs the blog 'Scientia'.
For consumers who want to know the reality of the products they buy and for readers interested in science and health.
