by Jesús J. de la Gándara Martín · Cauce Editorial, S.L. · tapa blanda · ISBN 9788489612235
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«Comprar por comprar» is an essay by Jesús J. de la Gándara Martín, published by Cauce Editorial, S.L. in 1996 in paperback (224 pages, in Spanish).
In «Comprar por comprar», Jesús J. de la Gándara Martín analyses consumer habits from an economics and marketing perspective, and reflects on the social and commercial motivations involved in the consumer's act of purchase.
«Comprar por comprar» belongs to the Cauces de Opinión collection of Cauce Editorial; its ISBN-13 is 9788489612235 and its ISBN-10 is 8489612234.
A book aimed at readers interested in economics, consumer behaviour and marketing.
