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ISBN: 9780415253970
En 'Understanding Media', Marshall McLuhan explora cómo los medios de comunicación, desde la televisión hasta la tecnología digital, influyen en la sociedad y en la forma en que percibimos el mundo. McLuhan argumenta que el medio en sí mismo, más que el contenido que transmite, es el principal agente de cambio social y cultural. Este libro ofrece una visión profunda y provocadora sobre el impacto de los medios en la conciencia humana y en la estructura de la sociedad moderna.
Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of the study of media theory. Raised in Winnipeg, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as "the father of media studies".
